The start of an automotive revolution
2018
Case Study
Artwork & Animation
Do scorching heat and remote locations pose production challenges? Not with CGI! We developed a futuristic landscape to match the innovative character of the BMW i8 Roadster. The background was reduced to the essentials to guarantee maximum attention on the vehicle.
Based on an agency brief, we began revising and integrating the supplied 3D data of the BMW i8 Roadster. The aim of the artwork was to create a minimalist salt desert that provides space for the speed of the Roadster.
We combined 3D scans of surfaces and structures with real images to generate the most realistic scenery possible. During an onsite appointment, we were able to get an idea of the real paint finish of the BMW i8 Roadster. This allowed us to simulate it optimally in the 3D program.
If you’ve ever organized a vehicle shoot in the middle of nowhere, you know how much effort and budget such a project demands. Even if you haven’t, you can certainly imagine it! Thanks to CGI, we can offer a more flexible and cost-efficient solution. The high image resolution of the subsequent large-scale use at the Munich airport was child’s play thanks to 3D rendering.
Would you like to implement a project with us? Then please get in touch.
Would you like to implement a project with us? Then please get in touch.